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TitlePublic Relations programming and production
Author E.W. Brody
Imprint New York : Praeger, 1988
Edition 1st ed
Descript xv, 319 p. 24 cm


New realities -- Process and pitfalls -- Knowledge as power -- Creating knowledge -- Missions, goals, and objectives -- Plans and activities -- Messages and media -- Audiences and gatekeepers -- Scheduling and budgeting -- Releases: news and feature -- Printing production -- Radio-television production -- Electronic production -- Special events -- Advertising production -- Production for other channels

Public Relations

Communication Arts Library659.2 B864P 1988CHECK SHELVES

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