Author | Brody, E. W |
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Title | Public Relations programming and production / E.W. Brody |
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Imprint |
New York : Praeger, 1988 |
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Edition |
1st ed |
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Descript |
xv, 319 p. 24 cm |
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CONTENT
New realities -- Process and pitfalls -- Knowledge as power -- Creating knowledge -- Missions, goals, and objectives -- Plans and activities -- Messages and media -- Audiences and gatekeepers -- Scheduling and budgeting -- Releases: news and feature -- Printing production -- Radio-television production -- Electronic production -- Special events -- Advertising production -- Production for other channels
SUBJECT
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Public Relations
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2 B864P 1988 |
CHECK SHELVES
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