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TitleCommunication and communication systems
Author Lee Thayer
Imprint Homewood : Richard D. Irwin, 1968
Edition 1st ed
Descript xiv, 375 p. : ill. ; 23 cm


On the nature and dynamics of human communication: The study of communication -- People, communication, and organization -- On the nature of communication -- People, behavior, and communication -- People, behavior, and communication: on the motivation and control of human behavior -- People, behavior, and communication: some interpersonal factors -- People, behavior, and communication: some organizational and management factors -- On the nature of communication -- Communication, messages, and communication systems: qualities and characteristics: Communication: effectiveness -- Communication: economy -- Messages: comprehensibility, validity, and utility -- Communication systems: efficacy -- The functions of communication: The information function -- Comman and instructive functions -- Influence and persuasive functions -- Integrative functions -- Technology and technigues: The technology of communication -- On communication methods and techniques -- Theory and research: problems and issues: Communication theory and research: tributaries and trends -- Problems and issues


Communication Arts Library384 T371C 1968CHECK SHELVES
Communication Arts Library384 T371C 1968CHECK SHELVES

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