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TitleModernization among peasants : the impact of communication
Author Everett M. Rogers
Imprint New York : Holt, Rinehart and Winston, Inc., 1969
Edition 1st ed
Descript 429 p. : ill. ; 23 cm

CONTENT

The natural history of an investigation: Social change, development, and modernization -- The subculture of peasantry -- Middle-range analysis of modernization: closing the gap between grand theory and raw empiricism -- Literacy -- Mass media exposure: the magic multiplier -- Interpersonal and mass media communication channels -- Cosmopoliteness -- Change agents, clients and change -- Empathy: lubricant of modernization -- Opinion leadership and the flow of communication -- Achievement motivation -- Fatalism -- Innovativeness as an indicator of modernization -- The web of modernization: interrelationships among conceptual variables -- Computer simulation of innovation diffusion in a peasant village -- Next steps in modernization research


Communication -- Social Aspect Social Change

LOCATIONCALL#STATUS
Communication Arts Library301.24 R725M 1969CHECK SHELVES
Communication Arts Library301.24 R725M 1969CHECK SHELVES
Communication Arts Library301.24 R725M 1969CHECK SHELVES

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