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TitleCommunication of innovations : a cross-cultural approach
Author Everett M. Rogers and F. Floyd Shoemaker
Imprint New York : The Free Press, 1971
Edition 2nd ed
Descript 476 p. : 24 cm

CONTENT

Elements of diffusion: an overview -- Merging diffusion research traditions; the middle range analysis -- The innovation-decision process -- Perceived attributes of innovations and their rate of adoption -- Adopter categories -- Opinion leadership and the multi-step flow of ideas -- The change agent -- Communication channels -- Collective innovation-decisions -- Authority innovation-decisions and organizational change -- Consequences of innovations


Communication -- Social Aspect Communication and Social Change

LOCATIONCALL#STATUS
Communication Arts Library301.24 R725C 1971CHECK SHELVES
Communication Arts Library : Reserve Collection301.24 R725C 1971LIB USE ONLY
Communication Arts Library301.24 R725C 1971CHECK SHELVES
Communication Arts Library301.24 R725C 1971CHECK SHELVES
Communication Arts Library301.24 R725C 1971CHECK SHELVES

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