Author | Rivers, William L |
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Title | The mass media and modern society / William L. Rivers, Theodore Peterson and Jay W. Jensen |
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Imprint |
San Francisco : Rinehart Press, 1971 |
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Edition |
1st ed |
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Descript |
342 p. : 24 cm |
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CONTENT
The mass media and the challenge of change -- Communication and society -- The media and their social and economic environment -- The intellectual environment-libertarianism -- The intellectual environment-social responsibility -- The media and government-the early experience -- The media and government-the modern experience -- Regulation of the mass media -- The economic framework of the mass media -- The media as informers and interpreters -- The media as persuaders -- The media as persuaders -- The professional persuaders -- The media, entertainment, and American culture -- The audiences of the mass media -- Criticisms of the mass media -- The mass media and the future
SUBJECT
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Communication -- Social Aspect
LOCATION | CALL# | STATUS |
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Communication Arts Library | 301.24 R618M 1971 |
CHECK SHELVES
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Communication Arts Library | 301.24 R618M 1971 |
CHECK SHELVES
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