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TitleThe mass media and modern society
Author William L. Rivers, Theodore Peterson and Jay W. Jensen
Imprint San Francisco : Rinehart Press, 1971
Edition 1st ed
Descript 342 p. : 24 cm

CONTENT

The mass media and the challenge of change -- Communication and society -- The media and their social and economic environment -- The intellectual environment-libertarianism -- The intellectual environment-social responsibility -- The media and government-the early experience -- The media and government-the modern experience -- Regulation of the mass media -- The economic framework of the mass media -- The media as informers and interpreters -- The media as persuaders -- The media as persuaders -- The professional persuaders -- The media, entertainment, and American culture -- The audiences of the mass media -- Criticisms of the mass media -- The mass media and the future


Communication -- Social Aspect

LOCATIONCALL#STATUS
Communication Arts Library301.24 R618M 1971CHECK SHELVES
Communication Arts Library301.24 R618M 1971CHECK SHELVES

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