The world outside and the pictures in our heads -- Approaches to the world outside: Censorship and privacy -- Contact and opportunity -- Time and attention -- Speed, words, and clearness -- Stereotypes: Stereotypes as defense -- Blind spots and their value -- Codes and their enemies -- The detection of stereotypes -- Interests: The enlisting of interest -- Self-interest reconsidered -- The making of a common will: The tranfer of interest -- Yes or no -- Leaders and the rank and file -- The image of democracy: The self-centered man -- The self-contained community -- The role of force, patronage, and privilege -- The old image in a new form -- A new image -- Newspapers: The buying public -- The constant reader -- The nature of news -- News, truth, and a conclusion -- Organized intelligence: The entering wedge -- Intelligence work -- The appeal to the public -- The appeal to reason

1. Public Opinion