The role of PR in marketing: The marketing perspectives of public relations -- PR and the marketing mix -- Public relations media: The nature of the press -- The nature of press relations -- Broadcasting -- Ducumentary films, video tapes and video discs -- Sponsorships -- Exhibitions -- External house journals -- Seminars and conferences -- Printed literature and printing -- Metamarketing- a marketing myth -- Planning PR programmes: Planning PR programmes -- Ten case studies

1. Public Relations and Marketing
2. Marketing and Media