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TitleMarketing and PR media planning
Author Frank Jefkins
Imprint Oxford : Pergamon Press, 1974
Edition 1st ed
Descript 272 p. ; 21 cm

CONTENT

The role of PR in marketing: The marketing perspectives of public relations -- PR and the marketing mix -- Public relations media: The nature of the press -- The nature of press relations -- Broadcasting -- Ducumentary films, video tapes and video discs -- Sponsorships -- Exhibitions -- External house journals -- Seminars and conferences -- Printed literature and printing -- Metamarketing- a marketing myth -- Planning PR programmes: Planning PR programmes -- Ten case studies


Public Relations and Marketing Marketing and Media

LOCATIONCALL#STATUS
Communication Arts Library659.29 J45M 1974CHECK SHELVES

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