Author | Ross, Robert D |
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Title | The management of public relations : analysis and Planning external relations / Robert D. Ross |
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Imprint |
New York : A Wiley-Interscience, 1977 |
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Edition |
1st ed |
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Descript |
274 p |
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CONTENT
The purpose of the public relations (or external relatios) function -- The nature of attitudes and public opinion -- Public environment and its importance to public relations managment -- The functions and responsibilities of public relations managment -- Public relatios (external relations) objectives -- Opinion, media, and other research -- Communication -- Communicative tools of public relations -- Special kinds of public relations -- Developing and implementing public relations (or external relations) plans -- The management of change
SUBJECT
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Public Relations
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2 R825M 1977 |
CHECK SHELVES
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