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TitleThe management of public relations : analysis and Planning external relations
Author Robert D. Ross
Imprint New York : A Wiley-Interscience, 1977
Edition 1st ed
Descript 274 p


The purpose of the public relations (or external relatios) function -- The nature of attitudes and public opinion -- Public environment and its importance to public relations managment -- The functions and responsibilities of public relations managment -- Public relatios (external relations) objectives -- Opinion, media, and other research -- Communication -- Communicative tools of public relations -- Special kinds of public relations -- Developing and implementing public relations (or external relations) plans -- The management of change

Public Relations

Communication Arts Library659.2 R825M 1977CHECK SHELVES

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