AuthorRoss, Robert D
TitleThe management of public relations : analysis and Planning external relations / Robert D. Ross
Imprint New York : A Wiley-Interscience, 1977
Edition 1st ed
Descript 274 p

CONTENT

The purpose of the public relations (or external relatios) function -- The nature of attitudes and public opinion -- Public environment and its importance to public relations managment -- The functions and responsibilities of public relations managment -- Public relatios (external relations) objectives -- Opinion, media, and other research -- Communication -- Communicative tools of public relations -- Special kinds of public relations -- Developing and implementing public relations (or external relations) plans -- The management of change


SUBJECT

  1. Public Relations

LOCATIONCALL#STATUS
Communication Arts Library659.2 R825M 1977 CHECK SHELVES