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TitleProfitable public relations
Author Arthur R. Roalman
Imprint Homewood, Illinois : Don Jones-Irwin, Inc., 1968
Edition 1st ed
Descript 240 p


How much public relations -- Public relations pace -- How to measure public relations -- Public relations and the financial community -- How public relations dollars are wasted -- Where the profitable public relations people are -- How four successful companies are organized for public relations -- Four cases of profitable public relations activity -- Profitable public relations and management -- Public relations and personnel recruiting -- Effective public relations with Washington, D.C. -- Profitable public relations and press relations -- How to evaluate your organization's public relations

Public Relations

Communication Arts Library659.2 R628P 1969CHECK SHELVES

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