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TitleCritical issues in public relations
Author Hill and Knowlton, Inc
Imprint Englewood, New Jersey : Prentice Hall, 1975
Edition 1st ed
Descript 234 p

CONTENT

American attitudes toward big business -- The function of public relations in helping to restore confidence in American institutions -- Catch 23 for regulated companies -- Tender offer anxiety -- Come on communicators-communicate -- Larger stakes in statehouse lobbying -- The new era in business-financial media relations -- Warning flgas (still) wave in polluted air -- How to communicate in a crisis -- How the chemical industry can better its image through communication -- ... and candor begat credibility -- Promises, promises -- Youth-a fractionated audience -- Don't try to communicate about profits-there's no such thing -- Employee communications: sorry I can't hear -- The message is the message -- Corporate advertising-now or never -- The multinational mentality -- PR's rising sun-a new Japan -- MNCs under attack -- Public relations-a magic wall


Public Relations

LOCATIONCALL#STATUS
Communication Arts Library659.2 H645C 1975CHECK SHELVES

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