Perspective: Public relations in society -- Public relations and the administrative process -- Research and the public relations process -- Program involvement: City council -- The multitudinous publics -- Serving the public -- The employee-citizen team -- Community group relationships -- Municipal police and public relations -- Informational reporting: Roles of reporters and mass media -- Reporting through the media -- Municipal reports and events -- Reporting in person -- Printing arts and publications -- Integrating the whole: Organizing for public relations -- Employee relations and training

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