AuthorStewart, John B
TitleRepetitive advertising in newspapers; a study of two new products / John B. Stewart
Imprint Boston : Harvard University, Division of Research, Graduate School of Business Administration, 1964
Edition 1st ed
Descript xii, 357 p.: ill.; 21 cm

SUBJECT

  1. Advertising

LOCATIONCALL#STATUS
Communication Arts Library659.132 S849R 1964 CHECK SHELVES