| Author | Fletcher, Alan D |
|---|---|
| Title | Fundamentals of advertising research / Alan D. Fletcher and Thomas A. Bowers |
| Imprint | Columbus, Ohio : Grid Publishing, Inc., 1979 |
| Edition | 1st ed |
| Descript | 340 p.; 24 cm |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.1072 F612F 1979 | CHECK SHELVES |