AuthorFletcher, Alan D
TitleFundamentals of advertising research / Alan D. Fletcher and Thomas A. Bowers
Imprint Columbus, Ohio : Grid Publishing, Inc., 1979
Edition 1st ed
Descript 340 p.; 24 cm

SUBJECT

  1. Advertising Research

LOCATIONCALL#STATUS
Communication Arts Library659.1072 F612F 1979 CHECK SHELVES