AuthorZacher, Robert Vincent
TitleAdvertising techniques and management / Robert Vincent Zacher
Imprint Homewood, Ill. : Richard D. Irwin, 1961
Edition 1st ed
Descript 618 p.: ill; 24 cm

SUBJECT

  1. Advertising
  2. Public relations
  3. Commercial art

LOCATIONCALL#STATUS
Communication Arts Library659.1 Z16A 1961 CHECK SHELVES
Communication Arts Library659.1 Z16A 1961 CHECK SHELVES