AuthorTillman, Rollie
TitlePromotion; persuasive communication in marketing / Rollie Tillman, C.A. Kirkpatrick
Imprint Homewood, Illinois : Richard D. Irwin, Inc., 1972
Edition 1st ed. revised ed
Descript 536 p. : ill.; 24 cm

SUBJECT

  1. Advertiding
  2. Persuasion

LOCATIONCALL#STATUS
Communication Arts Library659.1 T577P 1972 CHECK SHELVES