AuthorReekie, W. Duncan
TitleAdvertising : its place in political and managerial economics / W. Duncan Reekie
Imprint London : Macmillan, 1974
Edition 1st ed
Descript 163 p.; 22 cm

CONTENT

From conception to maturity -- Social and ethical problems -- Decisions of advertising management -- Despair-or hope for the future -- Conditions affecting the demand for advertising -- Conditions affecting the supply of Advertising -- An optimum supply-demand equilibrium


SUBJECT

  1. Advertising

LOCATIONCALL#STATUS
Communication Arts Library659.1 R322A 1974 CHECK SHELVES