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TitleAdvertising : its place in political and managerial economics
Author W. Duncan Reekie
Imprint London : Macmillan, 1974
Edition 1st ed
Descript 163 p.; 22 cm


From conception to maturity -- Social and ethical problems -- Decisions of advertising management -- Despair-or hope for the future -- Conditions affecting the demand for advertising -- Conditions affecting the supply of Advertising -- An optimum supply-demand equilibrium


Communication Arts Library659.1 R322A 1974CHECK SHELVES

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