Author | Reekie, W. Duncan |
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Title | Advertising : its place in political and managerial economics / W. Duncan Reekie |
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Imprint |
London : Macmillan, 1974 |
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Edition |
1st ed |
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Descript |
163 p.; 22 cm |
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CONTENT
From conception to maturity -- Social and ethical problems -- Decisions of advertising management -- Despair-or hope for the future -- Conditions affecting the demand for advertising -- Conditions affecting the supply of Advertising -- An optimum supply-demand equilibrium
SUBJECT
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Advertising
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.1 R322A 1974 |
CHECK SHELVES
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