Annual Member
| Author | Reekie, W. Duncan |
|---|---|
| Title | Advertising : its place in political and managerial economics / W. Duncan Reekie |
| Imprint | London : Macmillan, 1974 |
| Edition | 1st ed |
| Descript | 163 p.; 22 cm |
From conception to maturity -- Social and ethical problems -- Decisions of advertising management -- Despair-or hope for the future -- Conditions affecting the demand for advertising -- Conditions affecting the supply of Advertising -- An optimum supply-demand equilibrium
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.1 R322A 1974 | CHECK SHELVES |
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