The illusion of communication -- Advertising for information and for power -- Research and motivation -- The psychological label on the product -- Of men and motives -- An automobile for every personality -- Women are people -- Product jargon -- The distaff side of persuasion -- Passkey to believability -- Men live by symbols -- Creating the product image -- Style of life -- Class is open for discussion -- A store is more than a store -- The art of advertising

1. Advertising
2. Motivation