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TitleMotivation in advertising
Author Pierre Martineau
Imprint New York : McGraw-Hill Book Company, Inc., 1976
Edition 1st ed
Descript xi, 210 p. : ill; 22 cm

CONTENT

The illusion of communication -- Advertising for information and for power -- Research and motivation -- The psychological label on the product -- Of men and motives -- An automobile for every personality -- Women are people -- Product jargon -- The distaff side of persuasion -- Passkey to believability -- Men live by symbols -- Creating the product image -- Style of life -- Class is open for discussion -- A store is more than a store -- The art of advertising


Advertising Motivation

LOCATIONCALL#STATUS
Communication Arts Library659.1 M385M 1976CHECK SHELVES

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