Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleMotivation in advertising
Author Pierre Martineau
Imprint New York : McGraw-Hill Book Company, Inc., 1976
Edition 1st ed
Descript xi, 210 p. : ill; 22 cm


The illusion of communication -- Advertising for information and for power -- Research and motivation -- The psychological label on the product -- Of men and motives -- An automobile for every personality -- Women are people -- Product jargon -- The distaff side of persuasion -- Passkey to believability -- Men live by symbols -- Creating the product image -- Style of life -- Class is open for discussion -- A store is more than a store -- The art of advertising

Advertising Motivation

Communication Arts Library659.1 M385M 1976CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram