| Author | Otteson, Schuyler F |
|---|---|
| Title | Marketing ; the firm's viewpoint / Schuyler F. Otteson, W.G. Panschar and J.M. Patterson |
| Imprint | New York : The Macmillan Company, 1966 |
| Edition | 1st ed |
| Descript | 718 p. : ill |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 658.8 O89M 1966 | CHECK SHELVES |