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TitleThe practice of printing; letterpress and offset
Author Ralph W. Polk, Edwin W. Polk
Imprint Peoria, Illinois : Chas. A. Bennett Co., 1971
Edition 7th ed
Descript xii, 328 p. : ill. ; 22 cm


A brief history of printing -- The great industry of printing -- Printers' type -- Printers' type cases -- Printers' spacing material -- The process of setting type -- The handling of type forms -- Proofing and correcting type matter -- The distribution of type -- The printers' system of measurement -- Common usage in composition -- Marking printers' proofs -- Procedures in making up forms -- Procedures in lockup and imposition -- Presses for letterpress printing -- Makeready and feeding the platen press -- Printing inks -- Printing papers -- Composing machines -- Rules, borders, and ornaments -- Composition of tabular forms -- Layouts and specifications -- Classification of type faces -- Legibility in printed matter -- Principles of display-fitness -- The principle of balance -- The principle of proportion -- The principle of shape harmony -- Tone harmony and contrast -- The use of initial letters -- The use of color in printing -- The composition of tickets -- The composition of business stationery -- The composition of advertisements -- The composition of programs -- Procedures in book composition -- Letterpress printing plates -- Principles of offset-lithography -- Typesetting for offset-lithography -- Basic procedures in offset printing -- Gravure and other processes


Communication Arts Library655 P769P 1971CHECK SHELVES

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