Historical- the need develops -- Lost in the crowd -- Steps in the crowd -- Steps in persuasion -- Setting the goals -- Methods of persuasion -- Publication strengths and weaknesses -- Who needs a publication -- Choosing the editor -- Working in the organization -- Setting guidelines -- The publication's corporate niche -- Choosing the format -- Setting the budget -- Creating and adapting features -- Variations on the same theme -- Pictures that tell stories -- Choosing and working with suppliers -- Putting it together -- Distributing the publication -- Research for feedback and stories -- Tailoring the material to the audience -- The future- the editor's changing job -- Some legal aspects

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