Danville, Illinois : The Interstate Printers & Publishers, Inc., 1974
Edition
1st ed
Descript
249 p. : ill
CONTENT
Historical- the need develops -- Lost in the crowd -- Steps in the crowd -- Steps in persuasion -- Setting the goals -- Methods of persuasion -- Publication strengths and weaknesses -- Who needs a publication -- Choosing the editor -- Working in the organization -- Setting guidelines -- The publication's corporate niche -- Choosing the format -- Setting the budget -- Creating and adapting features -- Variations on the same theme -- Pictures that tell stories -- Choosing and working with suppliers -- Putting it together -- Distributing the publication -- Research for feedback and stories -- Tailoring the material to the audience -- The future- the editor's changing job -- Some legal aspects