AuthorDarrow, Ralph C
TitleHouse journal editing / Ralph C. Darrow
Imprint Danville, Illinois : The Interstate Printers & Publishers, Inc., 1974
Edition 1st ed
Descript 249 p. : ill

CONTENT

Historical- the need develops -- Lost in the crowd -- Steps in the crowd -- Steps in persuasion -- Setting the goals -- Methods of persuasion -- Publication strengths and weaknesses -- Who needs a publication -- Choosing the editor -- Working in the organization -- Setting guidelines -- The publication's corporate niche -- Choosing the format -- Setting the budget -- Creating and adapting features -- Variations on the same theme -- Pictures that tell stories -- Choosing and working with suppliers -- Putting it together -- Distributing the publication -- Research for feedback and stories -- Tailoring the material to the audience -- The future- the editor's changing job -- Some legal aspects


SUBJECT

  1. Journalism
  2. House Journals

LOCATIONCALL#STATUS
Communication Arts Library070.41 D225H 1974 CHECK SHELVES