The functions of language: Language and survival -- Symbols -- Reports, inferences, judgments -- Contexts -- The language of social cohesion -- The double task of language -- The language of social control -- The language of affective communication -- Art and tension -- Language and thought : How we know what we know -- The little man who wasn't there -- Classification -- The two-valued orientation -- The multi-valued orientation -- Poetry and advertising -- The dime in the juke-box Rats and men -- Towards order within and without