| Author | Berlo, David K |
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| Title | The process of communication : an introduction to theory and practice / David K. Berlo |
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| Imprint |
New York : Holt, Rinehart and Winston, 1960 |
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| Edition |
1st ed |
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| Descript |
318 p. : ill ; 22 cm |
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CONTENT
Communication: scope and purpose -- A model of the communication process -- The fidelity of communication: determinants of effect -- Learning: communication in a personal context -- Interaction: the goal of interpersonal communication -- Social systems; the matrix of communication -- Meaning and communication -- Dimensions of meaning -- Observations and judgments -- Inference: the application of structural rigor -- Definition: an attempt to specify meaning
SUBJECT
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Communication
| LOCATION | CALL# | STATUS |
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| Communication Arts Library | 001.51 B515P 1960 |
CHECK SHELVES
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| Institute of Security & International Studies Library | 001.5 B515P |
LIB USE ONLY
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