| Title | The science of human communication : new directions and new findings in communucation research |
|---|---|
| Author | edited by Wilbur Schramm |
| Imprint | New York : Basic Books, Inc., 1963 |
| Edition | 1st ed |
| Descript | 158 p.; 22 cm |
Communication research in the United States -- The theory of cognitive dissonance -- An exploration into semantic space -- The new "scientific" rhetoric -- Personality as a factor in susceptibility to persuasion -- The social effects of mass communication -- The diffusion of new ideas and practices -- Mass media and personal influence -- The effects of television on children -- The effect of communication on voting behavior -- Teaching machines and programed instruction
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 001.508 S377S 1963 | CHECK SHELVES |
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