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TitleThe science of human communication : new directions and new findings in communucation research
Author edited by Wilbur Schramm
Imprint New York : Basic Books, Inc., 1963
Edition 1st ed
Descript 158 p.; 22 cm


Communication research in the United States -- The theory of cognitive dissonance -- An exploration into semantic space -- The new "scientific" rhetoric -- Personality as a factor in susceptibility to persuasion -- The social effects of mass communication -- The diffusion of new ideas and practices -- Mass media and personal influence -- The effects of television on children -- The effect of communication on voting behavior -- Teaching machines and programed instruction

Communication -- Addresses and Essays

Communication Arts Library001.508 S377S 1963CHECK SHELVES

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