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TitleCurrent perspectives in mass communication research
Author edited by F. Gerald Kline, Phillip J. Tichenor
Imprint Beverly Hills : Sage Publications, 1972
Edition 1st ed
Descript 320 p.; 23 cm


Theory in mass communication research -- Gatekeeping: mass media systems and information control -- Mass communication and information diffusion -- The interpersonal context of mass communication -- The socialization perspective and communication behavior -- Mass communication in political campaigns -- The communication environment of the urban poor -- Mass media portrayal-sex and violence -- Environment and communication

Communication -- Research

Communication Arts Library001.5018 K65C 1972CHECK SHELVES

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