Strategies for communication research / edited by Paul M. Hirsch, Peter V. Miller and F. Gerald Kline
Imprint
Beverly Hills : Sage Publication, 1977
Edition
1st ed
Descript
285 p. : 23 cm
CONTENT
Organizational analysis and field studies: Occupational, organizational and institutional models in mass media research -- The exception proves the rule -- Approaches to objectivity -- Client relationship and children's book publishing -- When culture becomes a business -- Quantitative data collection and modeling: Themes of measurement in communication research -- Communicating measurement objectives in the survey interview -- Cognitive similarity and communication between -- Exploring the structure of national issues -- Conceptualizing time and temporal order: Time in communication research -- Political information, mass media use in early adulthood and political socialization -- Time series analysis in communication research -- Sampling across time for communication research