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TitleStrategies for communication research
Author edited by Paul M. Hirsch, Peter V. Miller and F. Gerald Kline
Imprint Beverly Hills : Sage Publication, 1977
Edition 1st ed
Descript 285 p. : 23 cm

CONTENT

Organizational analysis and field studies: Occupational, organizational and institutional models in mass media research -- The exception proves the rule -- Approaches to objectivity -- Client relationship and children's book publishing -- When culture becomes a business -- Quantitative data collection and modeling: Themes of measurement in communication research -- Communicating measurement objectives in the survey interview -- Cognitive similarity and communication between -- Exploring the structure of national issues -- Conceptualizing time and temporal order: Time in communication research -- Political information, mass media use in early adulthood and political socialization -- Time series analysis in communication research -- Sampling across time for communication research


Communication -- Research Mass Media -- Research

LOCATIONCALL#STATUS
Communication Arts Library001.5018 H668S 1977CHECK SHELVES

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