Author | Haskins, Jack B |
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Title | How to evaluate mass communications : the controlled field experiment / Jack B. Haskins |
Imprint | New York : Advertising Research Foundation, Inc., 1968 |
Edition | 1st ed |
Descript | 96 p. : ill |
LOCATION | CALL# | STATUS |
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Communication Arts Library | 001.5018 H351 1968 | CHECK SHELVES |
Communication Arts Library | 001.5018 H351H 1968 | CHECK SHELVES |