AuthorHaskins, Jack B
TitleHow to evaluate mass communications : the controlled field experiment / Jack B. Haskins
Imprint New York : Advertising Research Foundation, Inc., 1968
Edition 1st ed
Descript 96 p. : ill

SUBJECT

  1. Communication -- Research

LOCATIONCALL#STATUS
Communication Arts Library001.5018 H351 1968 CHECK SHELVES
Communication Arts Library001.5018 H351H 1968 CHECK SHELVES