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TitleHow to evaluate mass communications : the controlled field experiment
Author Jack B. Haskins
Imprint New York : Advertising Research Foundation, Inc., 1968
Edition 1st ed
Descript 96 p. : ill

Communication -- Research

LOCATIONCALL#STATUS
Communication Arts Library001.5018 H351H 1968CHECK SHELVES
Communication Arts Library001.5018 H351H 1968CHECK SHELVES

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