| Title | Mass communication research : major issues and future directions |
|---|---|
| Author | edited by W. Phillips Davison, Frederick T. C. Yu |
| Imprint | New York : Praeger Publishers, 1974 |
| Edition | 1st ed |
| Descript | 246 p.; 23 cm |
An attempt to structure the field -- Uses of mass communication by the individual -- Mass communication and socialization -- Functions of mass communication for the collectivity -- Mass communication and the nation state -- Mass communication and the political system -- Professional personnel and organizational structure in the mass media -- The management of mass media -- Implications of new information technology -- Some priority areas for future research
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 001.5018 D265M 1974 | CHECK SHELVES |
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