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TitleMass communication research : major issues and future directions
Author edited by W. Phillips Davison, Frederick T. C. Yu
Imprint New York : Praeger Publishers, 1974
Edition 1st ed
Descript 246 p.; 23 cm


An attempt to structure the field -- Uses of mass communication by the individual -- Mass communication and socialization -- Functions of mass communication for the collectivity -- Mass communication and the nation state -- Mass communication and the political system -- Professional personnel and organizational structure in the mass media -- The management of mass media -- Implications of new information technology -- Some priority areas for future research

Communication -- Research Mass Media -- Research

Communication Arts Library001.5018 D265M 1974CHECK SHELVES

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