Mass communication research : major issues and future directions / edited by W. Phillips Davison, Frederick T. C. Yu
Imprint
New York : Praeger Publishers, 1974
Edition
1st ed
Descript
246 p.; 23 cm
CONTENT
An attempt to structure the field -- Uses of mass communication by the individual -- Mass communication and socialization -- Functions of mass communication for the collectivity -- Mass communication and the nation state -- Mass communication and the political system -- Professional personnel and organizational structure in the mass media -- The management of mass media -- Implications of new information technology -- Some priority areas for future research