Title | New models for mass communication research / edited by Peter Clarke |
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Imprint |
Beverly Hills : Sage Publications, 1973 |
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Edition |
1st ed |
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Descript |
307 p |
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CONTENT
Application of signaled stopping technique to communication research -- Community issues, conflict, and public affairs knowledge -- Decision-making and mass communication -- Children's information processing of television advertising -- Marketing communication and the hierarchy of effects -- Coorientational states and interpersonal communication -- Instrumental utilities and information seeking -- A conceptual model of information seeking -- Information processing and persuasion: counterarguing behavior
SUBJECT
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Communication -- Research
LOCATION | CALL# | STATUS |
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Communication Arts Library | 001.5018 C599N 1973 |
CHECK SHELVES
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