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TitleNew models for mass communication research
Author edited by Peter Clarke
Imprint Beverly Hills : Sage Publications, 1973
Edition 1st ed
Descript 307 p

CONTENT

Application of signaled stopping technique to communication research -- Community issues, conflict, and public affairs knowledge -- Decision-making and mass communication -- Children's information processing of television advertising -- Marketing communication and the hierarchy of effects -- Coorientational states and interpersonal communication -- Instrumental utilities and information seeking -- A conceptual model of information seeking -- Information processing and persuasion: counterarguing behavior


Communication -- Research

LOCATIONCALL#STATUS
Communication Arts Library001.5018 C599N 1973CHECK SHELVES

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