AuthorBudd, Richard W
TitleContent analysis of communications / Richard W. Budd, Robert K. Thorp and Lewis Donohew
Imprint New York : The Macmillan Company, 1967
Edition 1st ed
Descript x, 147 p. : 24 cm

CONTENT

Content analysis and research in communication -- Studying communications in relation to their environment -- Hypothesis formulation and systematic study -- Sampling -- Measurement -- Categories -- Direction -- Problems of reliability and validity -- Analysis -- Content analysis and the computer


SUBJECT

  1. Communication -- Research

LOCATIONCALL#STATUS
Communication Arts Library001.5018 B927C 1967 CHECK SHELVES