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TitleContent analysis of communications
Author Richard W. Budd, Robert K. Thorp and Lewis Donohew
Imprint New York : The Macmillan Company, 1967
Edition 1st ed
Descript x, 147 p. : 24 cm


Content analysis and research in communication -- Studying communications in relation to their environment -- Hypothesis formulation and systematic study -- Sampling -- Measurement -- Categories -- Direction -- Problems of reliability and validity -- Analysis -- Content analysis and the computer

Communication -- Research

Communication Arts Library001.5018 B927C 1967CHECK SHELVES

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