Author | Budd, Richard W |
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Title | Content analysis of communications / Richard W. Budd, Robert K. Thorp and Lewis Donohew |
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Imprint |
New York : The Macmillan Company, 1967 |
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Edition |
1st ed |
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Descript |
x, 147 p. : 24 cm |
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CONTENT
Content analysis and research in communication -- Studying communications in relation to their environment -- Hypothesis formulation and systematic study -- Sampling -- Measurement -- Categories -- Direction -- Problems of reliability and validity -- Analysis -- Content analysis and the computer
SUBJECT
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Communication -- Research
LOCATION | CALL# | STATUS |
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Communication Arts Library | 001.5018 B927C 1967 |
CHECK SHELVES
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