| Title | Content analysis of communications |
|---|---|
| Author | Richard W. Budd, Robert K. Thorp and Lewis Donohew |
| Imprint | New York : The Macmillan Company, 1967 |
| Edition | 1st ed |
| Descript | x, 147 p. : 24 cm |
Content analysis and research in communication -- Studying communications in relation to their environment -- Hypothesis formulation and systematic study -- Sampling -- Measurement -- Categories -- Direction -- Problems of reliability and validity -- Analysis -- Content analysis and the computer
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 001.5018 B927C 1967 | CHECK SHELVES |
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