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TitleTheory and research in the communicative arts
Author Ernest G. Bormann
Imprint New York : Holt, Rinehart and Winston, Inc., 1965
Edition 1st ed
Descript x, 454 p. 23 cm


Background: The function of research -- Research and the field of speech since 1900 -- Theory: Ways of knowing -- The method of science -- Science and the nature of knowledge about speech -- Theory and explanation in speech -- Method: Creativity -- Scholarship in speech -- The historical method -- The writing of history -- Rhetorical and dramatic criticism -- The empirical method: general considertions -- Quantification and statistics -- Induction and experimental design -- Collecting data -- Planning, conducting and reporting empirical -- Research in perspective

Communication -- Research

Communication Arts Library001.5018 B735t 1965CHECK SHELVES
Communication Arts Library001.5018 B735T 1965CHECK SHELVES

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