Author | Bormann, Ernest G |
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Title | Theory and research in the communicative arts / Ernest G. Bormann |
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Imprint |
New York : Holt, Rinehart and Winston, Inc., 1965 |
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Edition |
1st ed |
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Descript |
x, 454 p. 23 cm |
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CONTENT
Background: The function of research -- Research and the field of speech since 1900 -- Theory: Ways of knowing -- The method of science -- Science and the nature of knowledge about speech -- Theory and explanation in speech -- Method: Creativity -- Scholarship in speech -- The historical method -- The writing of history -- Rhetorical and dramatic criticism -- The empirical method: general considertions -- Quantification and statistics -- Induction and experimental design -- Collecting data -- Planning, conducting and reporting empirical -- Research in perspective
SUBJECT
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Communication -- Research
LOCATION | CALL# | STATUS |
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Communication Arts Library | 001.5018 B735Td1965 |
CHECK SHELVES
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Communication Arts Library | 001.5018 B735T 1965 |
CHECK SHELVES
|