Theories: Introduction to Aristotle's rhetoric -- What is semantics -- Introduction to communication and persuasion -- The medium is the message -- A model of the communication process -- Opinions: Confrontation as a pattern of persuasion in university settings -- A phenomenological approach to discussion -- Message and effect -- Non-linguistic systems of communication -- The effects of television on children -- Excerpts from silence -- The rhetorical criticism of non-oratorical works -- Examples: Two chapters from one hundred dollar misunderstanding -- On being born female -- Learn baby learn -- On the first anniversary of Malcolm X's death -- The educated man in the age of aquarius -- An answer from a student activist -- Firing line: is America hospitable to the negro -- When acting is an art -- Nixon's scripts from the 1968 presidential campaign -- Productions and Joel McGinniss -- Selected speeches from the Walla Walla Indian treaty negotiations of 1855

1. Communication
2. Rhetoric
3. Television and Children