The psychology of speakers' audiences / Paul D. Holtzman
Imprint
Glenview, Illinois : Scott, Foresman and Company, 1970
Edition
1st ed
Descript
127 p.; 23 cm
CONTENT
Audience and speaker: speech communication: the false analogy -- Listening: public and private -- Audience influence -- General listener factors: Listener perceptions of the speaker -- Listener motivational factors -- Environmental factors -- Group-membership factors -- Audience analysis and audience adaptation: Cognitive factors -- Understanding the causes of listeners' knowledge and beliefs -- Discovering the probable causes of new knowledge or belief -- The listening speaker