Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleA taxonomy of concepts in communication
Author Reed H. Blake, Edwin O. Haroldsen
Imprint New York : Hastings House, Publishers, 1975
Edition 1st ed
Descript 158 p.; 23 cm

CONTENT

Basic elements of communication: Communication -- Language -- Symbol -- Sender/receiver -- Message -- Communication noise -- Communication channel -- Informal channels of communication -- Formal channels of communication -- Communication network -- Forms of communication: Intrapersonal communication -- Interpersonal communication -- Organizational communication -- Rumor -- Medio communication -- Mass communication -- Mass media -- Telecommunication -- Non-verbal communication -- Political communication -- What is communicated: News -- Editorial/editorializing -- Objective journalism -- Advertising/publicity -- Public relations -- Propaganda -- Process and effects: Socialization -- Attitide/opinion -- Attitude change -- Selective exposure/perception/retention -- Communicator's intent -- Mass media functions: Major mass communication activities -- Social norm function -- Status-conferral function -- Narcotizing dysfunction -- Privatization -- Supplementation -- Monopolization -- Canalization -- Inoculation effect -- Social environment for communication: Theories of the press -- Public opinion -- Public opinion process -- Freedom of the press -- Censorship -- Gatekeeper -- Collective excitement -- Mass society/mass culture -- Investigative approaches and tools: Individual differences theory -- Social categories theory -- Two-step flow theory -- Influentials -- Adoption curve -- Uses and gratifications approach -- Information theory -- Cybernetics -- Polls -- Content analysis -- Communication research -- Traditions in communication research


Communication

LOCATIONCALL#STATUS
Communication Arts Library001.5 B636T 1975CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram