Basic elements of communication: Communication -- Language -- Symbol -- Sender/receiver -- Message -- Communication noise -- Communication channel -- Informal channels of communication -- Formal channels of communication -- Communication network -- Forms of communication: Intrapersonal communication -- Interpersonal communication -- Organizational communication -- Rumor -- Medio communication -- Mass communication -- Mass media -- Telecommunication -- Non-verbal communication -- Political communication -- What is communicated: News -- Editorial/editorializing -- Objective journalism -- Advertising/publicity -- Public relations -- Propaganda -- Process and effects: Socialization -- Attitide/opinion -- Attitude change -- Selective exposure/perception/retention -- Communicator's intent -- Mass media functions: Major mass communication activities -- Social norm function -- Status-conferral function -- Narcotizing dysfunction -- Privatization -- Supplementation -- Monopolization -- Canalization -- Inoculation effect -- Social environment for communication: Theories of the press -- Public opinion -- Public opinion process -- Freedom of the press -- Censorship -- Gatekeeper -- Collective excitement -- Mass society/mass culture -- Investigative approaches and tools: Individual differences theory -- Social categories theory -- Two-step flow theory -- Influentials -- Adoption curve -- Uses and gratifications approach -- Information theory -- Cybernetics -- Polls -- Content analysis -- Communication research -- Traditions in communication research

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