Author | Klapper, Joseph T |
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Title | The effects of mass communication / Joseph T. Klapper |
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Imprint |
New York : The Free Press, 1960 |
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Edition |
1st ed |
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Descript |
xviii, 302 p. : 22 cm |
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CONTENT
Introduction -- The effects of persuasive communication: Reinforcement, minor change, and related phenomena -- The creation of opinion on new issues -- Conversion -- Contributory aspects of the communication and the communication situation -- The effects of specific types of media material: The effects of crime and violence in the media -- The effects of escapist media material -- The effect of adult TV fare on child audiences -- Media attendance and audience passivity
SUBJECT
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Communication
LOCATION | CALL# | STATUS |
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Communication Arts Library | 301.16 K63E 1960 |
CHECK SHELVES
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Communication Arts Library | 301.16K63E 1960 |
CHECK SHELVES
|
Communication Arts Library | 301.16 K63E 1960 |
CHECK SHELVES
|
Communication Arts Library | 301.16 K63E 1960 |
CHECK SHELVES
|
Communication Arts Library | 301.16 K63E 1960 |
CHECK SHELVES
|