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TitleThe effects of mass communication
Author Joseph T. Klapper
Imprint New York : The Free Press, 1960
Edition 1st ed
Descript xviii, 302 p. : 22 cm

CONTENT

Introduction -- The effects of persuasive communication: Reinforcement, minor change, and related phenomena -- The creation of opinion on new issues -- Conversion -- Contributory aspects of the communication and the communication situation -- The effects of specific types of media material: The effects of crime and violence in the media -- The effects of escapist media material -- The effect of adult TV fare on child audiences -- Media attendance and audience passivity


Communication

LOCATIONCALL#STATUS
Communication Arts Library301.16 K63E 1960CHECK SHELVES
Communication Arts Library301.16K63E 1960CHECK SHELVES
Communication Arts Library301.16 K63E 1960CHECK SHELVES
Communication Arts Library301.16 K63E 1960CHECK SHELVES
Communication Arts Library301.16 K63E 1960CHECK SHELVES

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