AuthorKlapper, Joseph T
TitleThe effects of mass communication / Joseph T. Klapper
Imprint New York : The Free Press, 1960
Edition 1st ed
Descript xviii, 302 p. : 22 cm

CONTENT

Introduction -- The effects of persuasive communication: Reinforcement, minor change, and related phenomena -- The creation of opinion on new issues -- Conversion -- Contributory aspects of the communication and the communication situation -- The effects of specific types of media material: The effects of crime and violence in the media -- The effects of escapist media material -- The effect of adult TV fare on child audiences -- Media attendance and audience passivity


SUBJECT

  1. Communication

LOCATIONCALL#STATUS
Communication Arts Library301.16 K63E 1960 CHECK SHELVES
Communication Arts Library301.16K63E 1960 CHECK SHELVES
Communication Arts Library301.16 K63E 1960 CHECK SHELVES
Communication Arts Library301.16 K63E 1960 CHECK SHELVES
Communication Arts Library301.16 K63E 1960 CHECK SHELVES