Sociology of mass communications : selected readings / Edited by Denis McQuail ;general editor : Tom Burns
Imprint
Harmondsworth : Penguin Books, 1972
Edition
1st ed
Descript
477 p. : 18 cm
CONTENT
Some observations on communications theory. -- Mass media and human communication theory. -- A note on mass culture : on infrastructure. -- The powerless 'Elite' : theory and sociological research on the phenomenon of the stars. -- Constituents of a theory of the media. -- Influence of the movies on attitudes and behaviour. -- The television audience : a revised perspective. -- Mass media consumption as a functional alternative. -- The television and radio audience in Britain. -- Evaluative attitudes towards the newspaper. -- Mass communication-a contradiction in terms? -- News organization goals and specialist newsgathering journalists. -- commitment and career in the BBC. -- Structural analysis and mass communication. -- Sociology of aesthetic structures and contextualism. -- Platforms and windows : broadcasting's role in election campaigns. -- The politics of culture in America : a sociological analysis. -- Policy for news transmission. -- The politics of television. -- The mass media and racial conflict