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TitleSociology of mass communications : selected readings
Author Edited by Denis McQuail ;general editor : Tom Burns
Imprint Harmondsworth : Penguin Books, 1972
Edition 1st ed
Descript 477 p. : 18 cm


Some observations on communications theory. -- Mass media and human communication theory. -- A note on mass culture : on infrastructure. -- The powerless 'Elite' : theory and sociological research on the phenomenon of the stars. -- Constituents of a theory of the media. -- Influence of the movies on attitudes and behaviour. -- The television audience : a revised perspective. -- Mass media consumption as a functional alternative. -- The television and radio audience in Britain. -- Evaluative attitudes towards the newspaper. -- Mass communication-a contradiction in terms? -- News organization goals and specialist newsgathering journalists. -- commitment and career in the BBC. -- Structural analysis and mass communication. -- Sociology of aesthetic structures and contextualism. -- Platforms and windows : broadcasting's role in election campaigns. -- The politics of culture in America : a sociological analysis. -- Policy for news transmission. -- The politics of television. -- The mass media and racial conflict

Mass Communication Communication -- Social aspects Mass communication -- Social aspects

Communication Arts Library301.16 M173S 1972CHECK SHELVES
Communication Arts Library301.16 M173S 1979CHECK SHELVES
Political Science Library : Chamnan Collectionช 00692LIB USE ONLY

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