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TitleMedia, messages, and men : new perspectives in communication
Author John C. Merrill, Ralph L. Lownestein
Imprint New York : David Mckay Company, 1971, 1973
Edition 1st ed
Descript 293 p. : 22 cm

CONTENT

Media: a new look at changing roles: The process of communication -- The elements of mass media channels -- The progression of media development -- The print media: a world view -- Electronic revolution and the news -- Advertising; the ubiquitous salesman -- The communicator and his audience: The press as an institution -- Comunicators -- Audiences -- A search for communication effects -- Media evaluation -- Media concepts and ethics: Media and political systems -- Media freedom and controls -- Propaganda -- Objectivity: an attitude -- Journalistic ethics -- The future of mass media


Communication -- Social Aspect

LOCATIONCALL#STATUS
Communication Arts Library301.16 M571M 1971CHECK SHELVES
Communication Arts Library301.16 M571M 1971CHECK SHELVES
Communication Arts Library301.16 M571M 1971CHECK SHELVES
Communication Arts Library301.16 M571MCHECK SHELVES
Law Library (4th Floor)PN4731 M552m 1973CHECK SHELVES

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