Author | Merrill, John C |
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Title | Media, messages, and men : new perspectives in communication / John C. Merrill, Ralph L. Lownestein |
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Imprint |
New York : David Mckay Company, 1971, 1973 |
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Edition |
1st ed |
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Descript |
293 p. : 22 cm |
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CONTENT
Media: a new look at changing roles: The process of communication -- The elements of mass media channels -- The progression of media development -- The print media: a world view -- Electronic revolution and the news -- Advertising; the ubiquitous salesman -- The communicator and his audience: The press as an institution -- Comunicators -- Audiences -- A search for communication effects -- Media evaluation -- Media concepts and ethics: Media and political systems -- Media freedom and controls -- Propaganda -- Objectivity: an attitude -- Journalistic ethics -- The future of mass media
SUBJECT
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Communication -- Social Aspect
LOCATION | CALL# | STATUS |
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Communication Arts Library | 301.16 M571M 1971 |
CHECK SHELVES
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Communication Arts Library | 301.16 M571M 1971 |
CHECK SHELVES
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Communication Arts Library | 301.16 M571M 1971 |
CHECK SHELVES
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Communication Arts Library | 301.16 M571M |
CHECK SHELVES
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Law Library (4th Floor) | PN4731 M552m 1973 |
CHECK SHELVES
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