Media: a new look at changing roles: The process of communication -- The elements of mass media channels -- The progression of media development -- The print media: a world view -- Electronic revolution and the news -- Advertising; the ubiquitous salesman -- The communicator and his audience: The press as an institution -- Comunicators -- Audiences -- A search for communication effects -- Media evaluation -- Media concepts and ethics: Media and political systems -- Media freedom and controls -- Propaganda -- Objectivity: an attitude -- Journalistic ethics -- The future of mass media

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