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TitleThe process and effects of mass communication
Author edited by Wilbur Schramm, Donald F. Roberts
Imprint Urbana : University of Illinois Press, 1971
Edition 1st ed
Descript ix, 997 p. : 23 cm


The nature of communication between humans: Media and messages of mass communication -- Audiences of mass communication -- The nature of communication effects: Attitudes, information, and effects -- Social effects -- Public opinion and politics -- Innovation and change -- The technological future of mass communication

Communication -- Addresses and Essays Communication -- Social Aspect

Communication Arts Library301.16 S377P 1971CHECK SHELVES
Communication Arts Library301.16 S377P 1971CHECK SHELVES

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