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TitleMass media and communication
Author edited by Charles S. Steinberg
Imprint New York : Hastings House, 1972
Edition 2nd ed
Descript 686 p. : 23 cm

CONTENT

The structure and development of mass communication: The importance and nature of mass communication -- Words and not-words -- Its development -- Why the mass media are that way -- Public opinion: Public opinion and the classical tradition -- Historical development of public opinion -- Stereotypes -- The newspaper: News as a form of knowledge -- The nature of news -- Summary of principle -- The American magazine: Magazine publishing tody -- Social effects of magazines -- The motion picture: Hollywood and the USA -- But who wrote the movie -- Broadcasting media: The ABC's of radio and television -- Community antenna television -- Inter-media relationships -- ETV: public television -- Book publishing: The paper-bound book -- The future of books in America -- International communication: The press, the president and foreigh policy -- The motivation of assent: The dependence effect -- The nature of propaganda -- Public relations and mass communcation -- The effects of mass media: The socializing functions of print -- America, mass society and mass media -- Effects of the mass media of communciation -- A psychiatrist looks at television and violence -- Freedom and responsibility: Adoption of the constitution and the first amendment -- News controls -- Why we lack a national press council -- Freedom's new community


Mass Media

LOCATIONCALL#STATUS
Communication Arts Library301.16 S819M 1972CHECK SHELVES

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