Author | Stonecipher, Harry W |
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Title | Editorial and persuasive writing : opinion functions of the news media / Harry W. Stonecipher |
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Imprint |
New York : Hastings House, 1979 |
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Edition |
1st ed |
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Descript |
256 p |
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CONTENT
The opinion function: an introduction -- The editorial: an attempt toward defining and classifying -- Choice of subjects: determining what needs illuminated -- Finding facts: basic reference and source materials -- Reflection: an important ingredient in persuasion -- A few persuasive techniques: a matter of craftsmanship -- Verbal and statistical fallacies: the need for precision -- Editorial credibility: perceptions make a difference -- The editorial appeal: how you make it is important -- The editorial audience: selective, skeptical obstinate -- The syndicated opinion columnist: a necessary ingredient -- Feedback: the need for an open forum -- Editorial policy: a basic statement of principles
SUBJECT
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Journalistic Writing
LOCATION | CALL# | STATUS |
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Communication Arts Library | 070.4 S879E 1979 |
CHECK SHELVES
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