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TitleNewspaper organization and management
Author Frank W. Rucker, Herbert Lee Williams
Imprint Ames : Iowa State University Press, [1969]
Edition 3rd ed
Descript 579 p., 524 p. : ill. ; 24 cm


Pt.1. Organization and equipment. The newspaper's obligation is to inform ; Proper organization is essential ; Types of newspaper ownership and operation ; Personnel requirements of the newspaper ; Equipment for today's newspaper ; The computerized newspaper ; Housing and arranging the newspaper plant -- Pt.2. Production and service. Factors that affect production ; 350 ways to cut newspaper costs and boost revenue ; Serving the public through advertising ; Developing classified advertising ; Building and maintaining circulation ; Obtaining and handling carriers ; Standardizing circulation facts ; Commercial printing, a supplementary service -- Pt.3. Financial and legal questions. Evaluating and financing the newspaper ; Newspaper accounting and cost control ; Legal questions that confront newspapers ; The newspaper's tax problems -- Pt.4. Public relations. The newspaper's relation to its community ; Building goodwill with readers ; Promoting the newspaper's services ; Benefits from newspaper research -- Pt.5. Relations within the plant. Cooperation among departments ; How to stimulate employee interest ; Management's relation to labor ; Incentives to improvement ; Qualifications for success in newspaper management


Communication Arts Library070.3 R911N 1969CHECK SHELVES

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