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TitleModern magazine editing
Author Robert Root
Imprint Dubuque, Iowa : Wm. C. Brown, 1966
Edition 1st ed
Descript 558 p. : ill

CONTENT

The media environment - an introduction: The outlook for magazine editors -- Magazine editorial trends -- The editorial process in perspective: The editor's job -- General planning and policy -- Planning the specific issue -- Design and production: Layout -- Dummying -- Basic typography -- Effective use of typographic tools -- Copy and the editor: Headlines and tiles -- Copyediting -- Picture editing -- Writing and the editor: Writers and manuscripts -- The editor and literary style -- The administrative process: Administration: its organization and routine -- The editor and business problems -- Starting the new magazine -- Research and the editor -- Magazines and the law -- The editor's ethics -- In conclusion: The future social role of the editor


Periodicals Journalism

LOCATIONCALL#STATUS
Communication Arts Library050 R783M 1966CHECK SHELVES

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