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TitlePersuasive communication
Author Erwin P. Bettinghaus
Imprint New York : Holt,Rinehart and Winston, 1980
Edition 3rd ed
Descript xi, 272 pages ; 24 cm

CONTENT

Persuasion and communication -- Developing attitudes and beliefs: learning and balance -- Successful persuasion: predicting individual response -- Successful persuasion: predicting group response -- The influence of the communicator -- The persuasive message: using code systems effectively -- Structuring messages and appeals -- Using communication channels effectively -- Persuasion and the group -- Persuasion in the formal organization -- Social action


Communication Persuasion (Psychology)

LOCATIONCALL#STATUS
Communication Arts Library301.152 B565P 1980CHECK SHELVES
Communication Arts Library301.152 B565P 1980CHECK SHELVES
Communication Arts Library301.152 B565P 1980CHECK SHELVES

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