AuthorBrembeck, Winston L
TitlePersuasion : a means of social influence / Winston L. Brembeck, William S. Howell
Imprint Englewood Cliffs, New Jersey : Prentice-Hall, 1976
Edition 2nd ed
Descript 353 p. ; 24 cm

CONTENT

The study of persuasion -- The vehicles of persuasion -- Exploring the bases of persuasion: The search for a theory of persuasion -- The drives and motives in motivation -- Emotions-the affective dimensions of motivation -- Attitudes and attitude change: theory and practice -- The influences of social behavior on persuasion -- Critical thinking in persuasion -- The cultural bases of persuasion -- The ethical dimension of persuasion -- Implementing the persuasive process: The role of credibility in persuasion -- Attention and perception in persuasion -- Noverbal persuasion: personal interaction -- Nonverbal persuasion: context -- Persuasion in campaigns


SUBJECT

  1. Persuasion

LOCATIONCALL#STATUS
Communication Arts Library301.152 B836P 1976 CHECK SHELVES
Communication Arts Library301.152 B836P 1976 CHECK SHELVES