Author | Brembeck, Winston L |
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Title | Persuasion : a means of social influence / Winston L. Brembeck, William S. Howell |
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Imprint |
Englewood Cliffs, New Jersey : Prentice-Hall, 1976 |
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Edition |
2nd ed |
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Descript |
353 p. ; 24 cm |
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CONTENT
The study of persuasion -- The vehicles of persuasion -- Exploring the bases of persuasion: The search for a theory of persuasion -- The drives and motives in motivation -- Emotions-the affective dimensions of motivation -- Attitudes and attitude change: theory and practice -- The influences of social behavior on persuasion -- Critical thinking in persuasion -- The cultural bases of persuasion -- The ethical dimension of persuasion -- Implementing the persuasive process: The role of credibility in persuasion -- Attention and perception in persuasion -- Noverbal persuasion: personal interaction -- Nonverbal persuasion: context -- Persuasion in campaigns
SUBJECT
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Persuasion
LOCATION | CALL# | STATUS |
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Communication Arts Library | 301.152 B836P 1976 |
CHECK SHELVES
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Communication Arts Library | 301.152 B836P 1976 |
CHECK SHELVES
|