The study of persuasion -- The vehicles of persuasion -- Exploring the bases of persuasion: The search for a theory of persuasion -- The drives and motives in motivation -- Emotions-the affective dimensions of motivation -- Attitudes and attitude change: theory and practice -- The influences of social behavior on persuasion -- Critical thinking in persuasion -- The cultural bases of persuasion -- The ethical dimension of persuasion -- Implementing the persuasive process: The role of credibility in persuasion -- Attention and perception in persuasion -- Noverbal persuasion: personal interaction -- Nonverbal persuasion: context -- Persuasion in campaigns

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