Author | Albig, William |
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Title | Modern public opinion / William Albig |
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Imprint |
New York : McGraw-Hill Book Company, 1956 |
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Edition |
1st ed |
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Descript |
518 p. : ill. ; 24 cm |
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CONTENT
Public opinion: The nature of public opinion -- Public opinion and the masses -- Communication -- The geographic distribution of communications and opinion -- Psychological processes: Psychological processes and opinion -- Language and public opinion -- The leader and personal symbolism -- Legends and myths -- Measurement: The measurement of opinion and attitude -- Straw votes, polls and pollers -- Polling: how and why -- Opinion change: Censorship -- Authority and censorship -- Publicity and propaganda -- The art of propaganda -- Opinion change -- Mass media: The newspaper -- The graphic arts and public opinion -- Motion pictures -- Radio and television -- Theories and issues: Contemporary public opinion
SUBJECT
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Public Opinion
LOCATION | CALL# | STATUS |
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Communication Arts Library | 301.154 A335M 1956 |
CHECK SHELVES
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