AuthorMacDougall, Curtis Daniel, 1903-
TitleUnderstanding public opinion : a guide for newspapermen and newspaper readers / Curtis D. MacDougall
Imprint Dubuque,Iowa : Wm. C. Brown Company, 1966
Edition 1st ed
Descript 582 p. ; 24 cm

CONTENT

Definitions and fundamental principles: The nature of public opinion -- The nature of man -- The nature of society -- The nature of propaganda -- Culture and public opinion: General characteristics of American culture -- Legends; folktales; myths -- Taboos;, superstitions -- Prejudices -- Mental epidemics -- Public opinion media: Leaders, heroes, and followers -- Language -- The arts -- Religion and churches -- Education and schools -- Professional propagandists -- Journalism


SUBJECT

  1. Public Oopinion

LOCATIONCALL#STATUS
Communication Arts Library301.154 M137U 1966 CHECK SHELVES