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TitleUnderstanding public opinion : a guide for newspapermen and newspaper readers
Author Curtis D. MacDougall
Imprint Dubuque,Iowa : Wm. C. Brown Company, 1966
Edition 1st ed
Descript 582 p. ; 24 cm


Definitions and fundamental principles: The nature of public opinion -- The nature of man -- The nature of society -- The nature of propaganda -- Culture and public opinion: General characteristics of American culture -- Legends; folktales; myths -- Taboos;, superstitions -- Prejudices -- Mental epidemics -- Public opinion media: Leaders, heroes, and followers -- Language -- The arts -- Religion and churches -- Education and schools -- Professional propagandists -- Journalism

Public Oopinion

Communication Arts Library301.154 M137U 1966CHECK SHELVES

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