| Title | Understanding public opinion : a guide for newspapermen and newspaper readers |
|---|---|
| Author | Curtis D. MacDougall |
| Imprint | Dubuque,Iowa : Wm. C. Brown Company, 1966 |
| Edition | 1st ed |
| Descript | 582 p. ; 24 cm |
Definitions and fundamental principles: The nature of public opinion -- The nature of man -- The nature of society -- The nature of propaganda -- Culture and public opinion: General characteristics of American culture -- Legends; folktales; myths -- Taboos;, superstitions -- Prejudices -- Mental epidemics -- Public opinion media: Leaders, heroes, and followers -- Language -- The arts -- Religion and churches -- Education and schools -- Professional propagandists -- Journalism
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 301.154 M137U 1966 | CHECK SHELVES |
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