Author | MacDougall, Curtis Daniel, 1903- |
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Title | Understanding public opinion : a guide for newspapermen and newspaper readers / Curtis D. MacDougall |
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Imprint |
Dubuque,Iowa : Wm. C. Brown Company, 1966 |
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Edition |
1st ed |
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Descript |
582 p. ; 24 cm |
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CONTENT
Definitions and fundamental principles: The nature of public opinion -- The nature of man -- The nature of society -- The nature of propaganda -- Culture and public opinion: General characteristics of American culture -- Legends; folktales; myths -- Taboos;, superstitions -- Prejudices -- Mental epidemics -- Public opinion media: Leaders, heroes, and followers -- Language -- The arts -- Religion and churches -- Education and schools -- Professional propagandists -- Journalism
SUBJECT
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Public Oopinion
LOCATION | CALL# | STATUS |
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Communication Arts Library | 301.154 M137U 1966 |
CHECK SHELVES
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