| Author | Merton, Robert King 1910-2003 |
|---|---|
| Title | Mass persuasion : the social psychology of a war bond drive / by Robert K. Merton ; with assistance of Marjorie Fiske and Alberta Curtis |
| Imprint | Westport, Conn. : Greenwood Press, 1971 |
| Edition | 1st ed |
| Descript | xiii, 210 p. ; 23 cm |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 301.16 M575M 1971 | CHECK SHELVES |