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TitleMass persuasion : the social psychology of a war bond drive
Author by Robert K. Merton ; with assistance of Marjorie Fiske and Alberta Curtis
Imprint Westport, Conn. : Greenwood Press, 1971
Edition 1st ed
Descript xiii, 210 p. ; 23 cm

Smith Kate 1907-1986 Persuation (Psychology) Bonds -- United States Persuasion -- Mass Media Aspect

Communication Arts Library301.154 M575M 1971CHECK SHELVES

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