AuthorMerton, Robert King 1910-2003
TitleMass persuasion : the social psychology of a war bond drive / by Robert K. Merton ; with assistance of Marjorie Fiske and Alberta Curtis
Imprint Westport, Conn. : Greenwood Press, 1971
Edition 1st ed
Descript xiii, 210 p. ; 23 cm

SUBJECT

  1. Smith
  2. Kate
  3. 1907-1986
  4. Persuation (Psychology)
  5. Bonds -- United States
  6. Persuasion -- Mass Media Aspect

LOCATIONCALL#STATUS
Communication Arts Library301.16 M575M 1971 CHECK SHELVES