The role of mass communications: Communication and the mass media -- The social importance of communicators -- The historical perspective: Theories and realities of press freedom -- Growth of the print media -- Growth of radio, television , and film -- Criticisms and challenges: Critis of credibility -- The media and social issues -- Economic problems of the media -- The mass communications industries and professions: Newspapers -- Magazines -- Book publishing -- Radio and recordings -- Television -- The film -- Photographic communication -- Press associations -- Advertising -- Public relations -- Mass communications research -- Mass communications education

1. Mass Communication
2. Public Relations
3. Advertising