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TitleIntroduction to mass communications
Author Warren K. Agee, Phillip H. Aduld, Edwin Emery
Imprint New York : Harper & Row, 1976
Edition 5th ed., 6th ed
Descript 469 p. ; 23 cm

CONTENT

The role of mass communications: Communication and the mass media -- The social importance of communicators -- The historical perspective: Theories and realities of press freedom -- Growth of the print media -- Growth of radio, television , and film -- Criticisms and challenges: Critis of credibility -- The media and social issues -- Economic problems of the media -- The mass communications industries and professions: Newspapers -- Magazines -- Book publishing -- Radio and recordings -- Television -- The film -- Photographic communication -- Press associations -- Advertising -- Public relations -- Mass communications research -- Mass communications education


Mass Communication Public Relations Advertising

LOCATIONCALL#STATUS
Communication Arts Library301.16 A265I 1976CHECK SHELVES
Communication Arts Library301.16 A265I 1988CHECK SHELVES
Communication Arts Library301.16 A265I 1979CHECK SHELVES

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