AuthorDeFleur, Melvin L
TitleTheories of mass communication / Melvin L. DeFleur, Sandra Ball-Rokeach
Imprint New York : David McKay Company, 1975, 1982, 1989
Edition 3rd ed., 4th ed., 5th ed
Descript 288 p. : 22 cm

CONTENT

The origins of mass communication: States in the development of human communication -- The emergence of the mass press -- The development of motion pictures -- The establishment of the broadcast media -- The mass media as social systems -- The effects of mass communication: Mass society and the magic bullet theory -- Theories of selective influence -- Socialization and theories of indirect influence -- Mass communciation and the construction of meaning -- Theoretical strategies for persuasion -- The media in contemporary society: Media system dependency theory -- Emerging media systems


SUBJECT

  1. Communication

LOCATIONCALL#STATUS
Communication Arts Library301.16 D313T 1975 CHECK SHELVES
Communication Arts Library301.16 D313T 1975 CHECK SHELVES
Communication Arts Library301.16 D313T 1982 CHECK SHELVES
Communication Arts Library301.16 D313T 1982 CHECK SHELVES