Author | DeFleur, Melvin L |
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Title | Theories of mass communication / Melvin L. DeFleur, Sandra Ball-Rokeach |
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Imprint |
New York : David McKay Company, 1975, 1982, 1989 |
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Edition |
3rd ed., 4th ed., 5th ed |
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Descript |
288 p. : 22 cm |
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CONTENT
The origins of mass communication: States in the development of human communication -- The emergence of the mass press -- The development of motion pictures -- The establishment of the broadcast media -- The mass media as social systems -- The effects of mass communication: Mass society and the magic bullet theory -- Theories of selective influence -- Socialization and theories of indirect influence -- Mass communciation and the construction of meaning -- Theoretical strategies for persuasion -- The media in contemporary society: Media system dependency theory -- Emerging media systems
SUBJECT
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Communication
LOCATION | CALL# | STATUS |
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Communication Arts Library | 301.16 D313T 1975 |
CHECK SHELVES
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Communication Arts Library | 301.16 D313T 1975 |
CHECK SHELVES
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Communication Arts Library | 301.16 D313T 1982 |
CHECK SHELVES
|
Communication Arts Library | 301.16 D313T 1982 |
CHECK SHELVES
|