The origins of mass communication: States in the development of human communication -- The emergence of the mass press -- The development of motion pictures -- The establishment of the broadcast media -- The mass media as social systems -- The effects of mass communication: Mass society and the magic bullet theory -- Theories of selective influence -- Socialization and theories of indirect influence -- Mass communciation and the construction of meaning -- Theoretical strategies for persuasion -- The media in contemporary society: Media system dependency theory -- Emerging media systems

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