Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleTheories of mass communication
Author Melvin L. DeFleur, Sandra Ball-Rokeach
Imprint New York : David McKay Company, 1975, 1982, 1989
Edition 3rd ed., 4th ed., 5th ed
Descript 288 p. : 22 cm

CONTENT

The origins of mass communication: States in the development of human communication -- The emergence of the mass press -- The development of motion pictures -- The establishment of the broadcast media -- The mass media as social systems -- The effects of mass communication: Mass society and the magic bullet theory -- Theories of selective influence -- Socialization and theories of indirect influence -- Mass communciation and the construction of meaning -- Theoretical strategies for persuasion -- The media in contemporary society: Media system dependency theory -- Emerging media systems


Communication

LOCATIONCALL#STATUS
Communication Arts Library301.16 D313T 1975CHECK SHELVES
Communication Arts Library301.16 D313T 1975CHECK SHELVES
Communication Arts Library301.16 D313T 1982CHECK SHELVES
Communication Arts Library301.16 D313T 1982CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram