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TitleStrategic media planning
Author Kent M. Lancaster, Helen E. Katz
Imprint Lincolnwood, Illinois : NTC, 1989
Edition 1st ed
Descript xii, 285 p. : 24 cm

Mass media -- Planning

LOCATIONCALL#STATUS
Communication Arts Library301.161 L244S 1989CHECK SHELVES
Communication Arts Library301.161 L244S 1989CHECK SHELVES

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