AuthorLancaster, Kent M
TitleStrategic media planning / Kent M. Lancaster, Helen E. Katz
Imprint Lincolnwood, Illinois : NTC, 1989
Edition 1st ed
Descript xii, 285 p. : 24 cm

SUBJECT

  1. Mass media -- Planning

LOCATIONCALL#STATUS
Communication Arts Library301.161 L244S 1989 CHECK SHELVES
Communication Arts Library301.161 L244S 1989 CHECK SHELVES