AuthorBroadbent, Simon
TitleThe advertising budget : the advertiser's guide to budget determination / Simon Broadbent
Imprint London : McGraw-Hill Book Company, 1989
Edition 1st ed
Descript 276 p.: 24 cm

SUBJECT

  1. Advertising
  2. Expenditure

LOCATIONCALL#STATUS
Communication Arts Library659.1 B863A 1989 CHECK SHELVES